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The project promotes Tide Power Pods and involves consumers with memes, videos, lenses and more.
March 17, 2023
By: Melissa Meisel
Tide is partnering with actor Kumail Nanjiani for a new marketing campaign, “Gonna Need More Tide,” that rolls out today. The project promotes “new and improved” Tide Power Pods which have 85% more Tide in every pac, according to the P&G-owned company. In the TV spot launching on Friday, March 17 , Kumail unexpectedly pops into a variety of “silly, real-life messy situations to showcase when you’re Gonna Need More Tide. From his comedic chops to his ...
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